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Remember that even the retail version of Half-Life 2 required the installation of Steam, which means any store that sold PC software was selling you their doom with every copy of the game.Īnyone who wasn't immediately convinced it was worth it only needed a few minutes with Half-Life 2 to see the error of their ways, reaching for the gravity gun to hurl a toilet into the face of a Combine soldier, leaving the EULA unread and untouched but agreed-upon nonetheless.
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Once this has been completed, the owner of either the retail or the Steam version can play Half-Life 2 single player in offline mode.” “This is for authentication/anti-piracy purposes. “All versions require an Internet connection upon installation” to prove the legitimacy of a player’s copy, Lombardi said. In an unusual first for PC games, Half-Life 2 will require some form of Internet access upon installation, Valve Software’s Doug Lombardi confirmed today. And then Valve figured out it could get a lot of people using the software by making it a mandatory part of Half-Life 2.

Good Guy Valve worked hard to make us believe that willingly installing surveillance and control software onto our computers was a morally benevolent, perhaps even righteous act - and we swallowed it hook, line and sinker.Īll of this began when Valve released an easy way to keep Counter-Strike updated. Valve controls an unprecedented slice of the PC gaming industry, and there can be no doubt that the power behind the throne is, and always has been, us.
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Good Guy Valve is a clever marketing conceit, a machine operating on a massive scale and one that can only do so because it is powered by the one thing Valve would later come to exploit above all: the free labor of adoring users and consumer goodwill that often feels both unearned and bottomless. It seems increasingly unlikely that Good Guy Valve ever existed. Steam looked very different in 2004 Reddit But beneath the glassy smile of Good Guy Valve today lurks an altogether more cold and corporate beast, a textbook rent-seeker that is profiting from both hostile practices and a bizarrely customer-supported near monopoly on PC game sales. Perhaps Good Guy Valve did exist, at one time. How could it be, with its fierce and innovative vision for digital distribution, its stable of influential first-party titles and its approachable, meme-friendly CEO? "Look," we said to each other, "you can send Gabe Newell a funny email, and he may respond with a joke! What a good guy. Valve didn’t always seem like the sort of corporation which thought of its customers as meaningless numbers in a colossal profit machine.
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They’d not only be caught dead before helping a company like that come to power, they might even join the resistance to stop them.Īnd yet, that sort of operation is exactly what the PC gaming community has been supporting, promoting and defending since 2004 when Valve more or less forced us to install Steam by bundling it with Half-Life 2. If you were to ask the average PC gamer, they’d swear up and down that there’s no way they’d ever give their money to such a corporation. Whether this means government regulators finally getting their act together, unions winning court cases or citizens voting them out of town, these companies are starting to feel the downside of moving fast and breaking things. The world is finally realizing that a hands-off, profit-first, tax-dodging “connection and services platform,” powered by the cheap labor of people who aren't technically employees and have no rights isn't exactly a good idea. It’s a good match for the ship-first-iterate-later approach of major Silicon Valley companies who want to expand at all costs and don’t care what it takes.īut companies like Uber, Lyft, Airbnb, Fiverr and the others are starting to feel the risk of that edge. We want nothing more than to run our ridiculously powerful rigs on barely stable beta drivers, with our CPUs overclocked to speeds that are neither advisable nor guaranteed to be safe for our systems.

The drive to be on the bleeding edge of technology powers the PC gaming community. More on how Polygon writes opinion pieces. The views expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, Polygon as an organization.
